Privacy Policy

Effective Date: April 26, 2026 · Last Updated: April 26, 2026

This Privacy Policy describes how LillyWears ("LillyWears", "we", "us", or "our") collects, uses, and protects personal information when you visit or make a purchase from our website.

Personal data collected

When you use the LillyWears website, the following categories of personal data may be collected:

Contact details such as first name, last name, email address, phone number, billing address, and shipping address.

Device and technical information such as browser type, device type, IP address, city-level location, session statistics, and other usage data.

Payment-related details such as payment method information and limited billing data processed via secure payment providers (Stripe and PayPal).

Marketing and communication data such as newsletter sign-ups, SMS opt-ins, and interaction with our emails or messages.

Purposes and services used

Your personal data may be processed for these purposes using third-party tools and platforms that provide specific services to LillyWears.

Advertising and remarketing

To show relevant ads and measure their performance, advertising and conversion tools may collect:

Device information, unique advertising identifiers, cookies or similar trackers, and usage data (such as pages viewed and actions taken).

Data used for remarketing so ads can be shown to people who previously interacted with LillyWears.

These tools include Meta Pixel (Facebook/Instagram ads) and Google Ads, which use cookies and identifiers for conversion tracking and remarketing based on your activity on our site.

Analytics

Analytics services help us understand how visitors use the site so we can improve performance and user experience.

Data may include browser information, device type, approximate city-level location, session length, pages visited, and general usage statistics.

We use Google Analytics to collect this information in an aggregated or pseudonymous form, relying on cookies or similar technologies.

Contacting you

When you contact LillyWears or submit forms on the website:

Contact forms may collect your first name, last name, email address, and any message you provide.

If you subscribe to our newsletter or SMS list, we may collect your name, email, phone number, country or region, and preferences needed to send relevant updates and offers.

You can opt out of marketing communications at any time using the unsubscribe link or the instructions in the message.

Handling payments

Payments for orders placed on LillyWears are processed through secure third-party payment providers - Stripe and PayPal.

Depending on the provider, data may include your name, billing address, email, payment details (such as masked card data or tokenized identifiers), and purchase history.

Payment information is processed directly by the payment provider according to its own privacy practices. Sensitive payment data is not stored by LillyWears.

We accept credit cards, debit cards, Google Pay, and Apple Pay.

Managing communications and customer relationships

Email and SMS marketing platforms, as well as customer communication tools, may be used to:

Send transactional messages (order updates, shipping confirmations) and marketing content (offers, promotions, product news).

Track engagement such as opens, clicks, and purchase behavior linked to campaigns, using cookies, device information, and purchase history.

This helps LillyWears provide more relevant and timely communication.

Platform services and hosting

LillyWears operates its online store using an e-commerce platform and hosting provider.

This may involve processing of device information, contact details, order information, payment-related data, and usage data necessary to operate the store, manage orders, and maintain site security and performance.

Security, performance, and monitoring

To maintain and improve the stability and security of the website:

Infrastructure and error-monitoring tools may collect technical data and usage details when errors occur or when specific performance metrics are tracked.

Content delivery and traffic optimization services may use cookies and similar technologies to filter malicious traffic and improve loading times.

User support and user database management

Customer support and user management tools may process:

Contact data, email address, device information, identifiers, message content, and usage data when you request support or interact with onsite messaging.

Basic profiling information connected to your account or communication history to provide personalized assistance and keep track of past interactions.

Interest-based advertising opt-out

Many of the advertising and analytics services used by LillyWears support interest-based advertising, which shows ads tailored to your activity and preferences.

You can generally limit or opt out of interest-based advertising by:

• Adjusting your browser settings to block or clear cookies
• Using device settings to limit ad tracking or reset advertising identifiers
• Visiting industry opt-out pages such as Google Ads Settings, Meta Ad Preferences or YourAdChoices to manage your ad preferences across services
• Using the opt-out options in our Privacy Choices page

For more detailed information about cookies and online tracking used by LillyWears, please refer to our Privacy Choices page, including instructions on how to manage or disable specific types of cookies.

Data retention

LillyWears retains personal data for as long as necessary to:

• Fulfill the purposes described in this Privacy Policy
• Comply with legal, accounting, or reporting obligations
• Resolve disputes and enforce agreements

Data may be anonymized or aggregated for analytical or statistical purposes, in which case it is no longer treated as personal information.

Data sharing

LillyWears may share personal data with carefully selected third parties, including:

Service providers such as payment processors (Stripe, PayPal), email/SMS platforms, analytics providers (Google Analytics), advertising platforms (Meta Pixel, Google Ads), hosting providers, and customer support tools.

Professional advisors, law enforcement, or authorities when required by law or to protect our rights, property, or the safety of our customers and partners.

These parties process data only as necessary to provide their services and are expected to apply appropriate security measures.

Sale or Sharing of Personal Information

California law defines "sale" and "sharing" of personal information broadly. We do not sell your personal information for monetary value.

However, our use of advertising and analytics cookies — including Meta Pixel and Google Ads — may qualify as "sharing for cross-context behavioral advertising" under the California Privacy Rights Act (CPRA). This is what allows us to show you relevant ads on other websites after you visit ours.

You can opt out at any time:

• Use our Privacy Choices form to submit a "Do not sell or share" request.
• Enable Global Privacy Control in your browser - we honor GPC signals automatically.
• Adjust your preferences in our cookie consent banner (click "Reject all" or "Customize").

We do not knowingly sell or share the personal information of consumers under 16 years of age.

Your rights

Depending on your location and applicable laws, you may have the right to:

• Access the personal data LillyWears holds about you
• Request correction or updating of inaccurate or incomplete information
• Request deletion of your personal data, subject to legal or contractual obligations
• Object to certain processing activities, including direct marketing
• Withdraw consent where processing is based on consent, without affecting prior lawful processing

To exercise these rights, contact LillyWears using the details provided below.

Non-Discrimination

We will not deny you goods or services, charge you different prices or rates, or provide a different level or quality of goods or services because you exercised any of your privacy rights. We do not offer financial incentives in exchange for your personal information.

Your Account Controls

If you have an account with us, you can exercise your data rights with one click, no email required:

• Download a copy of all your data: Sign in and visit https://lillywears.com/my-account/privacy, then "Download my data". You'll receive an instant JSON export including your profile, addresses, orders, wishlist, reviews, returns, and notification subscriptions.
• Delete your account: Sign in and visit https://lillywears.com/my-account/privacy, then "Delete my account". Your personal information (name, email, addresses, wishlist, alerts) is anonymized immediately. Order history is retained with your identity removed for tax and legal reasons (typically 7 years).

Both actions take effect immediately. You can also email [email protected] for any access, correction, or deletion request, we'll respond within 30 days.

Children's privacy

LillyWears is intended for adult shoppers. We do not knowingly collect personal information from children under 13 (in compliance with COPPA), and we do not knowingly sell or share the personal information of consumers under 16 (in compliance with CCPA/CPRA).

If we discover that we have inadvertently collected information from a child without verified parental consent, we will delete it. If you believe we may have such information, please contact us at [email protected].

Changes to this policy

LillyWears may update this Privacy Policy from time to time to reflect changes in practices, services, or legal requirements. Updated versions will be posted on this page with an updated effective date. Continued use of the site after changes are posted indicates acceptance of the revised Policy.

Contact information

• Owner and Data Controller: LillyWears
• Address: 1208 N 12th Ave, Pensacola, FL 32503, USA
• Email: [email protected]
• Phone: +1 (415) 483-2507‬
• Website: https://lillywears.com/
• Business Hours: Monday - Friday, 09:00 - 16:00 EST (Saturday, Sunday & holidays: Closed)

For any questions about this Privacy Policy or to make a request regarding your personal data, contact LillyWears using the contact information above.