Cookie Policy
Effective Date: April 26, 2026 · Last Updated: April 26, 2026
This Cookie Policy explains how LillyWears uses cookies and similar tracking technologies when you visit our website at https://lillywears.com/.
What are cookies?
Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They help the website remember information about your visit, such as your preferences, login details, and browsing activity.
Cookies can be "session cookies" (which expire when you close your browser) or "persistent cookies" (which remain on your device for a set period or until you delete them).
Why we use cookies
LillyWears uses cookies to:
- Keep your shopping cart and preferences saved during your visit
- Remember your login information (if you create an account)
- Understand how visitors use our website so we can improve it
- Show you relevant ads on other websites based on your interests
- Measure the performance of our marketing campaigns
- Ensure the security and functionality of our website
Types of cookies we use
We use the following categories of cookies:
1. Essential Cookies (Required)
These cookies are necessary for the website to function properly. They enable core features like:
- Shopping cart functionality
- Secure checkout and payment processing
- Account login and authentication
- Security and fraud prevention
You cannot opt out of essential cookies as they are required for the website to work.
2. Analytics Cookies
We use Google Analytics and Microsoft Clarity to collect information about how visitors use our website, including:
Microsoft Clarity additionally records anonymous session replays and heatmaps so we can spot UX issues — clicks, scrolls, and rage-clicks are tracked without any personally identifying information.
- Pages visited and time spent on each page
- How you arrived at our site (search engine, social media, direct link)
- Device and browser information
- Approximate location (city-level)
This data is collected in an aggregated, anonymized form to help us improve website performance and user experience.
3. Advertising and Marketing Cookies
We use advertising cookies to show you relevant ads on other websites and measure the effectiveness of our marketing campaigns. These cookies are provided by:
Meta Pixel (Facebook/Instagram): Tracks your interactions with our site to show you personalized ads on Facebook and Instagram and measure ad performance.
Google Ads: Tracks conversions and allows us to show you relevant ads on Google search results and partner websites.
TikTok Pixel: Tracks conversions and lets us show personalized ads on TikTok and measure ad performance. Cookies set: _ttp, tt_pixel_session_index.
Pinterest Tag (Pixel + Conversion API): Attributes Pinterest ad clicks, optimizes Pinterest Shopping campaigns, and powers retargeting. Cookies set: _pin_unauth, _epik.
These cookies may track:
- Pages you viewed on our site
- Products you added to your cart or purchased
- Actions you took (button clicks, form submissions)
- Your browsing behavior across other websites (for remarketing purposes)
4. Functional Cookies
These cookies remember your preferences and settings to provide a more personalized experience, such as:
- Language preferences
- Region or country selection
- Display preferences
Third-party cookies
Some cookies on our website are set by third-party services we use, including:
- Stripe and PayPal (payment processing)
- Google Analytics (website analytics)
- Meta Pixel (advertising and remarketing)
- Google Ads (advertising and conversion tracking)
- TikTok Pixel (advertising and conversion tracking)
- Pinterest Tag (advertising and conversion tracking)
- Microsoft Clarity (anonymous session recording for UX research)
These third parties may use cookies to collect information in accordance with their own privacy policies. We do not control these cookies.
How to manage or disable cookies
You have the right to accept or reject cookies. Here's how you can manage them:
Browser settings
Most web browsers allow you to control cookies through their settings. You can:
- Block all cookies
- Accept only certain types of cookies
- Delete cookies after each browsing session
- Receive a notification before a cookie is stored
Here's how to manage cookies in popular browsers:
- Chrome: Settings > Privacy and Security > Cookies and other site data
- Firefox: Settings > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Cookies and website data
- Edge: Settings > Privacy, search, and services > Cookies and site permissions
Note: Blocking or deleting essential cookies may affect website functionality, such as keeping items in your cart or staying logged in.
Opt out of advertising cookies
To opt out of interest-based advertising:
Google Ads: Visit Google Ads Settings to manage your ad preferences.
Meta (Facebook/Instagram): Visit Facebook Ad Preferences to control the ads you see.
TikTok: In the TikTok app, open Profile → Settings & privacy → Privacy → Personalization and Data → Personalized Ads → Off.
Pinterest: In Pinterest, open Settings → Privacy and Data → Personalization → Off, then untick the ad-personalization options shown there.
Industry-wide opt-out: Visit Digital Advertising Alliance Opt-Out or Network Advertising Initiative Opt-Out to opt out of participating ad networks.
Global Privacy Control (GPC)
If your browser or extension sends a Global Privacy Control (GPC) signal, LillyWears will treat it as a request to opt out of the sale or sharing of personal information for advertising purposes, where required by law.
Do Not Track (DNT)
Some browsers offer a "Do Not Track" setting. However, there is no universal standard for how websites should respond to DNT signals. LillyWears does not currently respond to DNT signals but respects GPC signals as described above.
Managing Your Cookie Consent
When you first visit LillyWears, a banner at the bottom of the screen lets you:
- Accept all cookies (essential, analytics, advertising, functional)
- Essential only — only the cookies needed for the site to work; no analytics or ads
You can change your decision at any time by clearing your browser cookies for lillywears.com, which will re-show the banner on your next visit. You can also submit a "Do not sell or share" request via our Privacy Choices page at any time.
Updates to this Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page with a revised effective date.
More information
For more details about how we collect, use, and protect your personal data, please see our Privacy Policy.
To manage your privacy choices related to targeted advertising, visit our Privacy Choices page.
Contact Us
If you have questions about our use of cookies or this Cookie Policy, please contact us:
- Email: support@lillywears.com
- Phone: +1 (415) 483-2507
- Website: https://lillywears.com/
- Address: 1208 N 12th Ave, Pensacola, FL 32503, USA
- Business Hours: Monday - Friday, 09:00 - 16:00 EST (Saturday, Sunday & holidays: Closed)